Reggie resists the board's efforts to make him conform and stalls when told he must sack a staff member,an announcement which sends Anthony and Steve falling over themselves to keep in with their boss. Told that Groomtech will ultimately be sold and he will be fired ,Reggie plots his revenge,including a naff and sexist advertising campaign featuring a leering Chris Jackson. He is so busy working on this he neglects Nicola and when he tries to make up for it with a birthday surprise,he ends up getting the surprise as he finds her in bed with David.