Muodin huipulle is Finland's version of the American reality television series Project Runway. The show started airing on Finland's MTV3 on 1 October 2009 at 20.00. In addition, Muodin huipulle Extra started airing on MTV3's daughter channel Sub on 24 September at 21.00. Season one was hosted by fashion designer and entrepreneur Minna Cheung in Heidi Klum's role and fashion editor and host Jaakko Selin filled Tim Gunn's role as fashion mentor. Season two's host will be model Nora Vilva and mentor will be designer Janne Renvall. Janne Kataja, who is well known for working on MTV3 and subprograms, hosted Muodin huipulle Extra. The season one winner, Katri Niskanen received a one-year contract with Spalt PR, one year cooperation with L'Oreal Paris hair and makeup, and a Bernina Sewing Machine worth €6,000. In addition to this, the winner's collection was featured in the February 2010 issue of Finnish fashion magazine Olivia.