A 24-hour fishing gear shop in southern Chiba Prefecture is a haven for anglers stocking up before heading to the coast to try their luck. The shop sells about 6,000 items such as bait, rods and lures. The customers include a man looking forward to fishing for squid with his grandson; a couple whose self-designed boat fits on the roof of their car; and a mother taking a break from her hectic daily life. Why are they so hooked on fishing? For three days, we asked the people stopping by this shop.