Futoshi Mishima is a high school boy living in an isolated rural town in the Heisei era. Ostracized and bullied by his classmates for having long hair, he never resists. His only solace is secretly wearing his mother’s lipstick and styling his long hair in waves—becoming the "cute" version of himself. One day, bullies cut off his precious hair with scissors. Shocked and devastated, he returns home. But when he sees himself in the mirror… “Whoa... I’m... cute.”