Vive San Fermín” is RTVE’s dedicated television program broadcasting live, behind-the-scenes coverage and highlights of the San Fermín festival. It airs on La 1 and RTVE Play every morning during the festival period. From July 4 to July 15, it’s also featured round-the-clock on the special RTVE “Sanfermines” channel. The program covers all the daily events—run of the bulls, the opening chupinazo, special reports, and historical retrospectives—offering viewers a continuous immersion into the traditions and atmosphere of the famous Pamplona celebrations