The team begin to work on a new campaign for a charity that aims to encourage young people to spend more time with the elderly. In their usual delicate manner the team create an offensive campaign, because “it’s for charity” and “they can get away with it”. Keaton, Head of Global, goes impotent as he suddenly realises that “in a way, many women are human too”. Greg develops a crush on Emma, who is now dating their gorgeous, intelligent and rich client Carl, and decides to try to win her affections.