From executive producers Tyra Banks and Ashton Kutcher, this new series determines the True Beauty of six stunning females and four handsome males who live together in a spectacular Los Angeles mansion as they undergo a series of challenges to determine who is truly the most beautiful. The gorgeous contestants assume they're being judged solely on their outer appearance. Physical beauty is one component the judges are looking for, but the contestants are also being evaluated - unknown to them — for their inner beauty, and are put in situations requiring them to make moral decisions. Each episode showcases an outer and inner beauty challenge, and the contestants will be judged on everything from how well they perform in photo shoots to how well they respect their elders. The three judges — Vanessa Minnillo, Cheryl Tiegs, and Nolé Marin — will observe and critique the contestants' behavior and eliminate one person each week. Only after elimination is the truth about the show revealed.