Bourdain heads to Jamaica, a destination well known for delicious Caribbean delicacies and feel-good vibes. The host travels along the Northeast region of the island and explores life in Port Antonio and Winnifred Beach. He also delves into the importance of music legend Bob Marley, with his producer Chris Blackwell, and takes a side trip to the home of author Ian Fleming (the setting of James Bond novels). A main topic in this episode is the ever-burgeoning tourist industry and how it continues to affect the local population.