Psst! Wanna turn 99 cents into a billion dollars? Sure you do. Trouble is, it turns out to be a pretty popular pursuit and if you're going to rise above the crowd you'll need one little stroke of genius, plenty of self confidence and an unshakeable belief in your idea. Then you'll have to crack access to movers and shakers with faith and money to help you on your way. Oh and then you'll need plenty of luck. Tick all those boxes and you may just become the next App gazillionaire watching the world downloading your byte-sized e-gadget and your bank balance shooting to the stars.