Shinjuku Kabukicho. The setting is a “wig specialty store” located in a corner of the underground shopping street. For over 40 years, the shop has catered to the needs of people of all ages and genders who require wigs for various reasons. A 40-year-old woman concerned about her receding hairline opts for a partial wig. A woman visiting for a dance performance selects a long wig that reaches her waist. Each customer chooses according to their individual circumstances. A “secret item” that transforms both appearance and mindset. What kind of self do they aspire to become?