Eleven drag artists from across Canada compete on Crave for the title of Canada's Next Drag Superstar and a $100,000 grand prize. The queens are tested in singing, dancing, acting, impersonation, costume making, and improvisation challenges. One competitor is eliminated each week until only one queen remains with the crown and scepter. Along the way, the queens share their personal struggles and celebrate their successes, highlighting the show's core values of Charisma, Uniqueness, Nerve, and Talent.